Luis de Leon is the Director of Content at The Wonderful Company, where he leads creative execution for brands including Wonderful Pistachios, FIJI Water, POM Wonderful, Teleflora, Halos Oranges, and Justin Vineyards. His work spans broadcast, social, and digital commercial campaigns, blending cinematic storytelling with performance-driven campaign execution.

H’es worked on commercial campaigns, documentary films, and narrative writing projects, bringing a story-first approach to both brand and long-form work.

His documentary projects explore character and the unseen forces shaping modern life: from spending time with Thai dissidents in Cambodian safe houses to interviewing cybercriminals and FBI agents in Romania. He edited the award-winning documentary One Minute to Nine, which screened at Locarno and SXSW before premiering on HBO, and directed the short documentary The Other Side of Hacking, which premiered at the Beverly Hills Film Festival.

Luis has a deep foundation in post-production and visual storytelling. He was a founding partner at the boutique VFX company The Molecule, later serving as Motion Design Director at Deutsch/Steelhead, where he created work for global brands including Volkswagen, Target, Pandora, Sprint, and Taco Bell. As an art director, he helped envision a fully CG future of autonomous vehicles for National Geographic’s Years of Living Dangerously. He is also a Television Academy member for his work as an on-set VFX supervisor across film and television.

Alongside his film and campaign work, Luis writes screenplays, pilots, and literary fiction.

Luis grew up between the U.S. and Mexico and remains driven by a belief that the most compelling stories come from stepping beyond the familiar and following the path unknown. Luis has included a only select number of pieces he’s worked on, but has more upon request.

You can contact Luis at:  luis.s.deleon@gmail.com